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Stambaugh Ness Webinar: Understanding Business Development Models

February 24, 2026 10:30 AM - 11:30 AM (EST)

Description


Webinar Name: Stambaugh Ness- Understanding Business Development Models

Instructor: Scott Butcher

Date and Time: February 24, 2026, at 10:30 AM - 11:30 AM


Webinar Description: 

With many companies managing different go-to-market strategies for each service line, market sector, or geographic region, integrating the right business development model is critical for a strategy to thrive.

Scott Butcher reveals the various business development model options and their inherent benefits and challenges.

During this webinar, you’ll:

  • Understand the different staff models for business development.
  • Gain insight into the relationship of services/markets/regions to the various business development approaches.
  • Evaluate business development staffing models to determine how these strategies align with their markets.

Registration:

ACEC Virginia Member: $50

Non-Member: $125

PDH: Only registered attendees will receive the 1 PDH

About our Speaker- Scott D. Butcher, FSMPS, CPSM

 Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.

Scott is a sought-after national speaker who has presented for numerous industry organizations including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.

Prior to joining Stambaugh Ness, Scott was the owner/principal of Aecumen, LLC, a firm providing consulting, facilitation, and training for AEC companies.

EDUCATION

  • BS degree in Marketing from The Pennsylvania State University
  • Certificate in Professional Photography from the New York Institute of Photography

PROFESSIONAL HIGHLIGHTS

  • National AE Industry Presenter
  • Society of Marketing Professional Services, Fellow
  • SMPS Foundation, Former Trustee and President
  • Forty Under 40, Central Penn Business Journal
  • Outstanding Alumnus of the Year, Leadership York

COMMUNITY HIGHLIGHTS

  • Sitting Vice President of Marketing and Development for the Northern Central Railway, a nonprofit excursion railroad in southern York County. (Formerly known as Steam Into History.)
  • Former President and Director of Historic York, Inc.
  • Former Director of the York County Convention & Visitors Bureau
  • Former Director of the American Red Cross – York County Chapter
  • Former Secretary and Director of Leadership York
  • Former Vice President and Director of Main Street York
  • Former Task Force Member for William C. Goodridge Freedom House & Underground Railroad Museum

 

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Contact Information

Name: Casey Moore
Phone: 804-220-0173
Email: cmoore@acecva.org
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