This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

Stambaugh Ness Webinar: Importance of Soft Skills for Seller Doers

January 27, 2026 10:30 AM - 11:30 AM (EST)

Description


Webinar Name: Stambaugh Ness- Importance of Soft Skills for Seller Doers

Presented by: Scott Butcher

The seller-doer model of business development is very common in architecture, engineering, construction, environmental and related firms. Most seller-doers have the required hard skills to be an effective doer but struggle with the “softer” skills required to thrive as a seller. With ever-advancing technologies, younger generations in decision-making roles, and disruptive macro-economic conditions, business development skills need to continually evolve to stay relevant.

Join Scott Butcher and be introduced to twelve power skills and one overarching skill critical for seller-doers to succeed in today’s market space.

During this webinar, we’ll help you:

  • Identify skills gaps typically faced by seller-doers as they approach business development responsibilities.
  • Gain insight into twelve critical skills required to succeed in seller-doer roles, with an additional skill that overlays all others.
  • Conduct a self-assessment to identify gaps in your personal skillset to target areas for improvement.

Date and Time:

January 27, 2026

10:30 AM - 11:30 AM

Registration:

ACEC Virginia Member: $50

Non-Member: $125

PDH: Only registered attendees will receive the 1 PDH


   Scott Butcher, FSMPS, CPSM

Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.

Scott is a sought-after national speaker who has presented for numerous industry organizations, including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.

Prior to joining Stambaugh Ness, Scott was the owner/principal of Aecumen, LLC, a firm providing consulting, facilitation, and training for AEC companies.

EDUCATION

  • BS degree in Marketing from The Pennsylvania State University
  • Certificate in Professional Photography from the New York Institute of Photography

PROFESSIONAL HIGHLIGHTS

  • National AE Industry Presenter
  • Society of Marketing Professional Services, Fellow
  • SMPS Foundation, Former Trustee and President
  • Forty Under 40, Central Penn Business Journal
  • Outstanding Alumnus of the Year, Leadership York

COMMUNITY HIGHLIGHTS

  • Sitting Vice President of Marketing and Development for the Northern Central Railway, a nonprofit excursion railroad in southern York County. (Formerly known as Steam Into History.)
  • Former President and Director of Historic York, Inc.
  • Former Director of the York County Convention & Visitors Bureau
  • Former Director of the American Red Cross – York County Chapter
  • Former Secretary and Director of Leadership York
  • Former Vice President and Director of Main Street York
  • Former Task Force Member for William C. Goodridge Freedom House & Underground Railroad Museum

View Event

Contact Information

Name: Casey Moore
Phone: 804-220-0173
Email: cmoore@acecva.org
We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.
{{ vm.EventInfo.ErrorMessage }}

Select Registration Options

Edit
{{vm.regWarningMessage}}
{{vm.regAlertMessage}}

Exhibitor Opportunities

Name Price Att Qty
{{ et.Name }}
{{ et.IncludedAttendeesCount }} {{ et.AttendeeRegType.RemainingPerType }} Remaining {{ et.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ et.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ et.Remaining }} Remaining
 Sold out

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available
{{ vm.stats.totalAttendeesCount }} Registered , {{ vm.OverallOverAmount() }} on Waiting List , {{ vm.OverallOverAmount() }} Over Limit
Name Price Qty
{{ rt.Name }}
{{ rt.IsMemberOnly ? ' (Members Only)' : '' }}
Limit: {{ rt.LimitPerPurchase }}
Included Attendees: {{ rt.AttendeesCountPerOneRegistration }}
{{rt.Price | currency }} {{rt.PriceAfterDiscount | currency }} {{ rt.Price | currency }}
{{ rt.RemainingPerType }} Remaining
{{ rt.RemainingPerType * -1 }} on Waiting List
{{ rt.RemainingPerType * -1 }} Over Limit

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Name Price Att Qty
{{ st.Name }}
{{ st.IncludedAttendeesCount }} {{ st.AttendeeRegType.RemainingPerType }} Remaining {{ st.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ st.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ st.Remaining }} Remaining
 Sold out
Continue

Registration Information

Edit

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}
Exhibitor Directory
Primary Contact
Booth Information
Additional Information
Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}
A No Show fee is being assessed for {{fee.EventName}} on {{fee.EventStartLocalTimeString}}.
More Information Less information

Address

Phone

Additional Information
Event Sessions

{{slot.Name}}

{{$select.selected.SessionName}}
(full)
{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}
Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}
Continue

Additional Items

Edit

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Campaign Name Item Description Amount
{{item.CampaignName}} {{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}
Continue

Complete Registration

Edit

Terms & Conditions

No Show Policy

{{ vm.EventInfo.EventSettings.NoShowPolicy }}

Enter Promo Code

Billing Contact

Registration Protection
This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}