Session Description:
Have you heard the saying “if you fail to plan, you are planning to fail!” (Benjamin Franklin)? Too often AEC firms fall into this trap when it comes to strategic planning or strategic initiatives, treating them more as an event instead of a process or better yet part of the firm culture. As we head into the fourth quarter, firms are gearing up to strategize their future. Please join us for our webinar where we will share ideas to set your strategy up for success and tips for implementation by design not chance.
Learning Objectives:
Only registered attendees will receive the 1 PDH.
Session presentation by Kate Allen and Scott Butcher.
Kate Allen, PE, MBA
Kate’s 25 years of experience in the Architecture and Engineering industry includes leadership roles as a Consultant, Principal-in-Charge, and National Engineering Director. Her primary focus is on helping clients with transition strategies including ownership transition and mergers and acquisitions. Kate applies a “lead with people” approach as she partners with firms to successfully anticipate and prepare for their future.
PROFESSIONAL AND COMMUNITY HIGHLIGHTS
Scott Butcher, FSMPS, CPSM
Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.
Scott is a sought-after national speaker who has presented for numerous industry organizations including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.
Prior to joining Stambaugh Ness, Scott was the owner/principal of Aecumen, LLC, a firm providing consulting, facilitation, and training for AEC companies.
EDUCATION
PROFESSIONAL HIGHLIGHTS
COMMUNITY HIGHLIGHTS
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