Description

Session Description:

Have you heard the saying “if you fail to plan, you are planning to fail!” (Benjamin Franklin)? Too often AEC firms fall into this trap when it comes to strategic planning or strategic initiatives, treating them more as an event instead of a process or better yet part of the firm culture. As we head into the fourth quarter, firms are gearing up to strategize their future. Please join us for our webinar where we will share ideas to set your strategy up for success and tips for implementation by design not chance.

Learning Objectives:

• Know where you are before you determine where to focus your planning efforts. 
• Elevate business intelligence using anticipatory thinking, to better form your planning efforts.
• Leverage process and systems to successfully implement firm strategies.

Stambaugh Ness:

https://www.stambaughness.com/

Registration:

ACEC Virginia Member: $50.00

Non-Member: $125.00

PDH for Registered Attendees: 1

Session presentation by Kate Allen and Scott Butcher.

 Kate Allen, PE, MBA

Kate’s 25 years of experience in the Architecture and Engineering industry includes leadership roles as a Consultant, Principal-in-Charge, and National Engineering Director. Her primary focus is on helping clients with transition strategies including ownership transition and mergers and acquisitions. Kate applies a “lead with people” approach as she partners with firms to successfully anticipate and prepare for their future.

 EDUCATION:

• B.A. in Psychology from University of Colorado Denver
• B.S. in Mechanical Engineering from University of Colorado Denver
• MBA, General Business and Finance from University of Denver – Daniels College of Business

PROFESSIONAL AND COMMUNITY HIGHLIGHTS

• ACEC-CO, Vertical Design Committee member and sustaining member
• A3LC Liaison Committee member

   Scott Butcher, FSMPS, CPSM

Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.

Scott is a sought-after national speaker who has presented for numerous industry organizations including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.

Prior to joining Stambaugh Ness, Scott was the owner/principal of Aecumen, LLC, a firm providing consulting, facilitation, and training for AEC companies.

EDUCATION

• BS degree in Marketing from The Pennsylvania State University
• Certificate in Professional Photography from the New York Institute of Photography

PROFESSIONAL HIGHLIGHTS

• National AE Industry Presenter
• Society of Marketing Professional Services, Fellow
• SMPS Foundation, Former Trustee and President
• Forty Under 40, Central Penn Business Journal
• Outstanding Alumnus of the Year, Leadership York

COMMUNITY HIGHLIGHTS

• Sitting Vice President of Marketing and Development for the Northern Central Railway, a nonprofit excursion railroad in southern York County. (Formerly known as Steam Into History.)
• Former President and Director of Historic York, Inc.
• Former Director of the York County Convention & Visitors Bureau
• Former Director of the American Red Cross – York County Chapter
• Former Secretary and Director of Leadership York
• Former Vice President and Director of Main Street York
• Former Task Force Member for William C. Goodridge Freedom House & Underground Railroad Museum